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Why digital Marketing

Why is it important for athletes to use digital Marketing effectively?
Authenticity is key to building a strong personal brand and connecting with your audience. A positive public image doesn’t just increase visibility — it also attracts sponsors and opens up new opportunities for advertising contracts and partnerships.

With Digital marketing to success


This 45 - 60 minute workshop can be conducted either on-site or online, depending on your preference. It focuses on instagram and personal branding for young athletes, with the aim of helping you build a powerful and professional online presence. Key topics covered include:

  1. Crafting a Winning Instagram Profile: Learn how to design your Instagram grid to match your personal brand and resonate with your audience.

  2. Maximizing the Instagram Algorithm: Understand how the Instagram algorithm works and how to create content that boosts visibility and engagement.

  3. Leveraging Color Psychology: Discover how to use color to enhance your brand’s perception and engage your followers more effectively.

  4. Building a Professional Online Presence: Learn how to create a website and sponsorship dossier to showcase your achievements and attract sponsors.

Why is this important for sponsors?

Sponsors are looking for more than just athletic talent — they want athletes who understand the power of personal branding and can connect with their audience. A well-curated Instagram profile and strategic use of colors show sponsors that you’re serious about your brand and professional in your approach. A strong, authentic online presence indicates that you’re proactive, trustworthy, and capable of engaging a loyal following. By building a solid digital brand, you show sponsors that you can help them reach their target audience and build long-term, successful partnerships.

Why build your brand with me?

Building your personal brand in the digital world can be a game-changer for your career. Who better to guide you than someone who has succeeded in both competitive sports and personal branding? As a five-time Swiss tennis champion and an experienced sports manager, I offer a unique blend of insights into athletic performance and digital Marketing strategy. This workshop isn’t just theory — it’s actionable advice designed to help you grow your brand and elevate your athletic career.

Why This Workshop Stands Out

This workshop is different because it’s hands-on and results-driven. You’ll leave with concrete tools to craft a compelling Instagram profile, understand the Instagram algorithm, and use color psychology to communicate your brand message. The focus is not just on learning, but on applying these skills to your journey — helping you secure sponsorships and build a lasting digital presence.

You’ll also hear success stories from athletes who have used digital marketing to build strong, long-term partnerships. These real-life examples will inspire and guide you as you apply these proven strategies to your own brand. This workshop is an investment in your future success, giving you the skills you need to create a powerful online presence that stands out.

Book your workshop

Whether you prefer an online format or an in-person session, this workshop offers athletes the opportunity to dive deep into digital Marketing strategies, personal branding, sponsorship tactics, and more. You’ll walk away with actionable tools and insights to elevate your digital presence and attract the right sponsors.

Contact me

Jesslethics

jesslethics@gmail.com

+41792126929

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