For the second time, I had the privilege of leading a social media workshop for young athletes at the Sportschule Dürnten! It’s always a pleasure working with aspiring athletes and helping them shape their digital presence.
In this workshop, “Building Your Own Brand as an Athlete,” we focused on key strategies to increase visibility on platforms like Instagram and attract potential sponsors. By analyzing studies and examples, I guided the athletes on how to strategically manage and enhance their profiles, decode the Instagram algorithm, and create a consistent, authentic brand identity that reflects their personal values and goals.
It’s inspiring to see these young athletes leave with fresh insights and practical strategies they can immediately apply.
I’m already looking forward to the next workshop and many more enriching interactions!
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