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Girls Tennis Campaign – Getting more Girls interested in Tennis

 

The Zurich Regional Tennis Association and LUXUMBRA® Film are working together on an inspiring film campaign to get young girls excited about tennis. The campaign, consisting of a main film and several short videos for social media, aims to motivate girls to discover tennis as a lifelong passion.


The campaign shows the personal stories of several protagonists, including Lilly Bachmann, who are accompanied through their everyday lives and the challenges of the sport. The combination of everyday and sporting moments creates an emotional depth that is intended to touch and inspire the viewer.


As I accompany Lilly in her sporting development, I had the opportunity to be part of this exciting project. I'm really looking forward to the end result - a truly great project that brings tennis to life in a new and emotional way.



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